Customised Yay or Nah?

by FaBu'GlitZ BoutiQue on 23/01/2017 -


CUSTOMIZABLE FASHION IS ON THE RISE ...

Fashion now puts the customer in the designer’s seat.
But is this where they want to be?




Brand loyalty is low and demands are high, it makes sense that customization has taken off.
Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats
and Longchamp bags etc.





Customization creates a deeper connection between the shopper and the product she creates. 
Plus, given that one-of-a-kind products have lower return rates and can fetch higher prices,





So what do you say is customization for you?

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